The Youth Holiday Sports Program

Twenty-five percent of Township youth participate in organised sports at any given time, compared with 85 to 90 percent in the suburbs, our township Youth Sport Need Assessment. In Cape Town in a population of close to 4 million, 24,8% are children between the ages of 0 to 14 with a vast majority of those children living in the various townships . In contrast to the townships, the suburbs have a full array of youth sports with strong financial support. This late start for township children, especially urban girls, in organised sports robs them of the opportunity for physical activity, coaching, being part of a team, learning skills, and substantial time away from “negative recreation” (drugs, violence or sexual activities).

Clinical studies also show that sports and recreation programs can help youth establish lifelong, healthy, physical activity patterns. Regular physical activity can ward off life-threatening diseases; reduce feelings of depression and anxiety; help control weight and obesity; and build and maintain healthy bones, muscles, and joints, according to the President’s Council on Physical Fitness (USA).

The children in the township’s core must have the opportunity for a successful start in education and sport regardless of age, race, gender, family composition, income or community. In response to this significant disparity, Youth Holiday Sports will be created to provide the sports program necessary for township children to have equal opportunity for organised sports.

Youth Holiday Sports and several corporate partners plan to utilise organised sports and physical activity programs to promote healthy development in youth.

Objectives

To increase participation in youth sports and recreation programs in the Langa area.
To increase youth access to health care and healthy development.

Mission

The mission of Youth Holiday Sports is to create a youth sport program in the Langa township area increasing both sport participation rates and healthy development of the area’s youth.

Rugby_Training

Keys to Success

Utilising the school system to promote the sports program and recruiting team coaches.
Minimise field maintenance and facility costs with the school and public access systems.
Maintaining the City Council’s support to provide scholarship funds for needy youth who want to participate in sports.
Recruiting more corporate support for the sports program.
Maintaining a high approval rate with the area’s parents and youth.

Organization Summary

Youth Holiday Sports will be a private, non-profit, youth sports program serving children, ages 6-14, in the Langa area. The focus of the program is to promote youth sport participation, promote healthy development in youth.

Youth Holiday Sports aims to rent office space near the Langa Sports Grounds for easy access to the community. Youth Holiday Sports will be played at the Langa Sports grounds to begin with the aim of eventually using school grounds and public indoor facilities when indoor sports are added.

Services

Youth Holiday Sports will offer the following sports during the 3 school holidays in the year:
Soccer
Cricket
Rugby
Obstacle Course
Team building.

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Market Analysis Summary

Currently, only 10% of 6 -11 year olds in the Langa area participate in organized sports. More importantly, only 5% of girls in that age group are involved in sports. The current age break down provides Youth Holiday Sports with an excellent opportunity to impact half of our target group at the youngest ages. This will have a tremendous impact on the success of the program over the next five years.

Market Segmentation

The 2-5 and 6-8 age groups represent over 70% of the children that Youth Holiday Sports will serve over the next three years. It is critical that the program is prepared to manage the influx of these young children.

For a more detailed synopsis of the program get hold of me via my social pages and let’s get stuck in!

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